SERVICE 03 — EXECUTIVE THOUGHT LEADERSHIP
Your voice, published
where your buyers decide
B2B buyers trust people, not logos. We turn your experience into a consistent LinkedIn presence that sounds like you on your sharpest day — without you spending your week writing posts.
30 minutes, no pitch deck — we'll review your LinkedIn profile live and show you the angle we'd take.
THE PROBLEM
Buyers follow people.
Companies post into silence.
Look at your own feed. The content you stop for comes from individuals with a point of view — not from company pages announcing they're "thrilled to share". By the time a B2B buyer talks to sales, they've already formed an opinion of your company from what its people publish.
Every executive knows this. Almost none have the hours to do it well. So they post sporadically, sound corporate when they do, and watch less qualified voices own the conversations they should be leading.
The fix isn't more time. It's a system that extracts your thinking and publishes it consistently, in your voice.
WHAT YOU GET
A publishing system,
not a content mill
01
Voice & positioning document
Deep-dive interviews distilled into your voice profile: how you phrase things, what you believe, which hills you're willing to die on. Every post is written against it.
02
Monthly insight interviews
One recorded conversation a month is your only time commitment. We mine it for a month of material: stories, opinions, lessons, contrarian takes.
03
Ghostwritten post stream
Eight to twelve posts a month, drafted for your approval before anything goes live. You always have final say — it's your name on it.
04
Profile optimisation
Your LinkedIn profile rebuilt as a landing page: headline, about section, and featured content aligned to what you want to be known for.
05
Engagement playbook
Fifteen minutes a day, scripted: whose posts to comment on, which conversations to join, and how to turn engagement into pipeline conversations.
06
Monthly reporting
What resonated, who engaged, and which posts drew the right audience — feeding the next month's direction. Signal, not vanity metrics.
HOW WE THINK
What separates authority
from noise
Point of view over platitudes
"Great insights, thanks for sharing" content builds nothing. Authority comes from saying what you actually think — including where you disagree with your industry's conventional wisdom.
Your voice is the moat
Feeds are flooding with generic AI-written posts, and readers can smell them. We use AI for research and leverage — but the voice, stories, and opinions are extracted from you, because that's what can't be copied.
Consistency beats virality
One viral post is a lottery ticket. Showing up three times a week for a year is a reputation. We optimise for the compound effect — being the name that comes to mind when your problem comes up.
Stories carry strategy
Frameworks get skimmed; stories get remembered. The most effective executive content wraps a lesson in something that actually happened — a deal, a mistake, a decision. Our interviews are built to surface those.
Distribution is a conversation
Posting is half the job. Thoughtful comments on the right people's posts put you in front of their audiences and start the relationships that become pipeline. That's why the engagement playbook ships with every retainer.
THE PROCESS
One hour a month
from you. We do the rest.
WEEK 1
Extract
Deep-dive interviews. We map your expertise, stories, and the positions you own.
WEEK 2
Position
Voice document, content pillars, and profile rebuild agreed with you.
WEEK 3+
Publish
The post stream goes live: drafted, approved by you, scheduled, engaged.
MONTHLY
Compound
Interview, report, refine. Authority builds month over month.
GET STARTED
Put your voice
to work
Tell us who should be visible, to whom, and why now. We'll come back with a positioning angle and a publishing plan built around one hour of your time a month.
Book a Strategy CallOn the call: a live look at your profile, the positioning angle we'd take, and what a month of publishing actually costs you in time — one hour.
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