SERVICE 04 — AEO CONTENT FOR LLMS
Get cited where
your buyers now ask
Your next customer isn't scrolling ten blue links — they're asking ChatGPT, Perplexity, and Gemini who to trust. Answer engine optimisation is how your brand becomes part of the answer instead of invisible beneath it.
30 minutes, no pitch deck — we'll run a live check of how AI engines answer your category's questions today.
THE PROBLEM
The search shift
already happened
B2B research has quietly moved. Buyers ask an AI assistant to shortlist vendors, compare platforms, and explain trade-offs — and they take the answer at face value. If the models don't know your brand, you're not losing the click. You're missing the shortlist entirely.
Traditional SEO doesn't transfer cleanly. Answer engines don't rank pages; they synthesise answers from sources they trust. Being cited requires different structure, different authority signals, and different measurement than the search playbook most teams are still running.
The brands investing in AEO now are writing themselves into the training data and retrieval layers their competitors will spend years trying to break into.
WHAT YOU GET
A visibility engine
for the answer era
01
LLM visibility audit
We test how ChatGPT, Perplexity, Gemini, and Claude answer the questions your buyers ask — where you appear, where competitors do, and why.
02
Entity foundation
Consistent, machine-readable facts about your company across the sources models trust — your site, directories, knowledge bases, and industry references.
03
Answer-engine content
Content built to be quoted: direct answers, clear structure, original data points, and expert attribution — mapped to the questions that drive your pipeline.
04
Schema & technical structure
Structured data, clean information architecture, and crawlability fixes so retrieval systems can find, parse, and confidently reuse your content.
05
Authority placement
Mentions and citations seeded in the third-party sources answer engines lean on — industry publications, comparison resources, and expert roundups.
06
Citation tracking
Ongoing monitoring of your share of answer across engines and buyer questions — so you can see visibility move quarter over quarter.
HOW WE THINK
The rules of ranking
inside the answer
Answer first, elaborate second
Answer engines lift passages, not pages. Content structured as direct answers — question, clear response, then supporting depth — is what gets extracted and cited. Burying the answer in paragraph six is invisibility.
Be an entity, not just a website
Models reason about entities: who you are, what you do, how you relate to your category. If your company's facts are inconsistent across the web, you're a blur — and blurs don't get recommended.
Original data earns citations
Engines cite sources that add something: proprietary research, real numbers, expert positions. Rewording what already ranks earns nothing. We build content assets that are the source, not a summary of one.
Third-party trust transfers
When answer engines assess who leads a category, they weigh what independent sources say. Placement in the publications and comparison resources models already trust moves you into answers faster than anything on your own domain.
Measure share of answer
Rankings and traffic don't capture AEO. The metric that matters: of the questions your buyers ask, in what share of answers do you appear — and how are you described when you do. That's what we track and report.
THE PROCESS
From invisible
to inside the answer
WEEKS 1–2
Audit
Visibility testing across engines, competitor benchmarking, question mapping.
WEEKS 3–4
Fix foundations
Entity consistency, schema, and technical structure across your properties.
MONTHLY
Publish
Answer-engine content and authority placements, mapped to buyer questions.
QUARTERLY
Track & refine
Share-of-answer reporting and re-audit. Double down where you're winning.
GET STARTED
Show up inside
the answer
Ask ChatGPT who leads your category. If the answer isn't you, let's talk. We'll start with a visibility audit so you can see exactly where you stand before committing to anything.
Book a Strategy CallOn the call: a live check of how ChatGPT and Perplexity answer your buyers' questions — you'll see the gap (or the win) with your own eyes.
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